Most performance programs are built around measurable actions: clicks, conversions, cost per acquisition, return on ad spend.

Variety's Entertainment Marketing Summit in Los Angeles, presented by Deloitte, brought together the most influential marketers, creatives and brand leaders who are shaping the future of entertainment ...

The confectionery giant is partnering with Mutinex and Tracer to modernize MMM with agentic AI, compressing timelines and ...

Omnicom is rebuilding its media machine around agentic AI in a bid to push more spend to publishers and sidestep the "messy ...

In many cases, they're now planning media using purchase data—optimizing campaigns based on what customers actually buy, not ...

Sales mix refers to the proportion of different products or services sold by a company. Changes to the sales mix influence ...

The confectionery giant is partnering with Mutinex and Tracer to modernize MMM with agentic AI, compressing timelines and ...

Purpose-built workspace provides a structured, repeatable way to support Yahoo DSP campaign management with built-in guidance, connectors, and workflow automation ...

The central finding across our survey data is that enterprise AI investment is not happening channel by channel. Read more ...

The Devil Wears Prada 2, short on originality, long on brand partnerships. Which, reader, is what it's all about.

Now that a recession is looming in America and most of the world, firms large and small are bracing for some lean years after a couple of fat years following the pandemic lockdowns. People are ...