Projection mapping can be an impressive, high-impact advertising technique. By turning common objects like buildings and stages into interactive displays, consumers can be immersed in an ad, which ...

Projection mapping is widely known as a lighting technique that overlays images onto buildings or objects to create visual effects. In fields such as extended reality (XR) and vision science, however, ...

Projection mapping achieved under “target-excluding illumination,” which avoids illuminating only the projection target, enabling sharp and high-contrast imagery even in a brightly lit environment ...