The Trend: Gen Z is the influencer generation. These students are typically as comfortable expressing themselves in front of a camera as they are interacting in person. Enter the video introduction as ...

Students increasingly have the option to submit a video introduction, recorded on their phone or laptop, with their college application. This is a way for admissions officers to get a better idea of ...

College admissions are evolving beyond GPAs, test scores, and essays, with self-recorded video introductions emerging as a powerful tool to showcase personality and communication skills. Amid rising ...