Game engine maker Unity is, like most other tech companies, fully embracing generative AI technology in its products (making the already bloated engine even more slow and annoying to use). Still ...

Unity CEO Matthew Bromberg has touted generative AI advances to its game engine that'll soon enable users to "prompt full casual games into existence" just by using natural language. While generative ...

Forbes contributors publish independent expert analyses and insights. A former tech executive covering AI and XR for Forbes. A new generation of creative tools is arriving in the form of Intangible, a ...

Recently, popular video game stocks like GTA 6 owner Take-Two ($TTWO), game development engine Unity ($U), and sandbox game Roblox ($RBLX) saw huge sell-offs that ...

SAN FRANCISCO--(BUSINESS WIRE)--The organizers of GDC Festival of Gaming have released the results of the 2026 State of the Game Industry Survey, offering insights into key game industry trends based ...