“This will be how people experience sports” - Adam Silver had a futuristic vision for the NBA’s partnership with Apple

Replace the traditional broadcast model and experience with something far more interactive and personal. Instead of watching ...
Road to VR

Apple’s New CEO Has a Background in VR Headsets, But is Reportedly Bearish on Vision Pro

Apple announced that CEO Tim Cook is stepping down, and John Ternus, a long-time Apple veteran, is set to take his place. As head of hardware engineering, Ternus oversaw the launch of Vision Pro in ...

John Ternus explains what he thinks of Apple Vision Pro

An interview last week with Apple SVPs John Ternus and Greg Joswiak includes the incoming CEO’s thoughts on the Vision Pro.
Analytics Insight

5 Most Iconic Apple Products Released During Tim Cook’s Leadership

Overview: AirPods launched in 2016 and became essential for wireless audio, connecting smoothly with Apple devices and ...

Apple Pulls the Plug on Tim Cook’s Biggest Flop

It’s rare for Apple to enter an entirely new market segment. When Vision Pro launched in early 2024, the demand for VR ...
Business Insider

The Apple products that define Tim Cook's era

Apple is known for splashy product launches, and CEO Tim Cook has carried on that legacy. Under Cook, Apple expanded its product and service ecosystem beyond the iPhone. His Apple tenure included some ...

Six things I’ll remember when I think about Tim Cook’s version of Apple

Under Cook, Apple became hugely successful, if not always surprising. Apple CEO Tim Cook announced this week that he’s stepping down from his position in September and handing the reins to John Ternus ...