Democratic users were 7.5 percent more likely to get GOP-backed content than videos matching their own political views.

TikTok's algorithm did not treat Democrats and Republicans equally during the 2024 US presidential election. According to a ...

An exclusive excerpt from Every Screen On The Planet reveals how the social media app’s powerful recommendation engine was shaped by a bunch of ordinary, twentysomething curators—including a guy named ...

The White House has answered what had been one of the major outstanding questions regarding its pending deal to transfer TikTok’s US operations to a majority American ownership group: Under the ...

May 30 (Reuters) - TikTok is working on a clone of its recommendation algorithm for its 170 million U.S. users that may result in a version that operates independently of its Chinese parent and be ...

Algorithm favors niches: TikTok now prioritizes niche-specific, consistent content and uses a follower-first testing model before wider reach. Search over virality: AI-powered indexing is shifting ...

While the creation of this new entity marks a big step toward avoiding a U.S. ban, as well as easing trade and tech-related tensions between Washington and Beijing, there is still uncertainty ...

A Wall Street Journal investigation found that TikTok only needs one important piece of information to figure out what you ...

A new slider tool allows users to signal they want more content based on certain topics, like ‘dance’ or ‘current affairs.’ A new slider tool allows users to signal they want more content based on ...