Social media app Threads, Meta’s new Twitter alternative, has seen a nearly 70% decline in the number of daily active users since its July 7 peak, according to market intelligence firm Sensor Tower, ...

While we commend the firm’s timing of Threads, a social-media app like Twitter, and are impressed with how quickly the app attained more than 100 million users, uncertainties regarding user retention ...

Meta is now giving Threads users a chance to engage in real-time conversations and discussions regarding a specific topic with "Live Chats," a new feature that is now rolling out to the platform. The ...

Threads, the Twitter-like app from Instagram, is adding live scores for sports games. Meta CEO Mark Zuckerberg announced on Friday that Threads has started testing live scores for NBA games, and that ...

Meta Platforms is starting to test ads on Threads for a handful of brands in the U.S. and Japan, Instagram head Adam Mosseri said Friday. “We’ll be closely monitoring this test before scaling it more ...

Last week, Meta launched its latest social media venture, a Twitter alternative called Threads. New accounts can easily migrate their data from Instagram, so Threads has a built-in user base. The ...