Mobile advertising is advertising designed to appear on mobile devices such as smartphones and tablets. It is optimized for ...

Programmatic advertising has become one of the key tools of digital marketing, allowing to automate the process of buying ad impressions and precisely target ads to the desired audience. With its help ...

A February 2015 survey, conducted by RBC Capital Markets and Advertising Age, found that the biggest portion of US marketers cited mobile as the channel or format expected to have the most opportunity ...

Independent local news publisher uses AdButler as middleware infrastructure to connect 65 digital out-of-home screens to ...

Maticoo, an AI-driven programmatic advertising platform, today announced the expansion of its advertising supply coverage and programmatic activation capabilities across micro series inventory, ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

The Interactive Advertising Bureau (IAB) has released what it is calling the “mobile programmatic playbook,” the first document from the IAB focused on mobile programmatic. The document is largely ...

Mobile programmatic in China is having a turn in the spotlight, and mobile DSP Madhouse says it’s ready for the challenge. Founded in 2006, the company started around the same time US mobile networks ...

Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, released the inaugural Global Mobile App Ad Spend Benchmarks Report for open programmatic ...

InMobi released a report on China’s mobile programmatic advertising trend in 2019 on Monday, illustrating such trends as the booming of mobile video ads, fast-moving consumer goods will continue to ...

Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analytics, released the US August 2025 Top Mobile Gaming Apps Rankings for Programmatic Advertising Traffic ...

Tweak the phrase “water, water everywhere, but not a drop to drink,” and you have the situation facing advertisers considering what to do with their mobile spend. Smartphone users are highly engaged ...