Our measurement problem requires some solution, even if our solution needs continual refinement. We need some flexible agreement if our assessments are to communicate other than how we each personally ...

The community-first model sounds compelling creatively, but scaling it has depended on solving one of the longest-running ...

The entire ad industry is obsessed with retail media right now. But the channel’s got a bit of a measurement problem. (Sound familiar?) Retail media networks (RMNs) give brands that don’t have much ...

Podcasting is undergoing an identity crisis driven by the convergence of audio-only content and video formats popularised by platforms such as Spotify and YouTube, according to a new white paper.

Banks' dominant budgeting approach is to take a number they can't validate, adjust it based on gut feel, and wait until ...