Selling The Invisible: How To Position Strategy So Clients Actually Buy

Strategy is one of the hardest services to sell—not because it lacks value, but because it lacks visibility. Unlike design or ...
Forbes

How CFOs Use Strategy To Tackle Risks

Plus: Businesses May Lose A Lifeline In Trump Cuts, Stocks Go Up And Consumer Expectations Go Down, United Airlines And Flight Attendants Say A Contract Is Near, UAE Pledges $1.4 Trillion Investment ...
Defense One

How to write a defense strategy that sticks

Defense strategy has become a booming enterprise, yet its core themes often boil down to a single word—or just a few. Donald Rumsfeld’s tenure in the Pentagon was defined by “transformation,” while ...
Entrepreneur

Trying to Reach a Multi-Generational Audience? Here Are the 3 Elements Your Marketing Strategy Must Include.

Reaching multiple generations doesn’t have to be a challenge. Learn how to craft a unified, data-driven marketing strategy that combines personalization, multi-channel reach and timeless techniques to ...

How the Loss Leader Strategy Attracts Customers and Boosts Retail Sales

Learn how the loss leader strategy boosts sales by attracting customers with low prices, and discover its impact on market ...