The “lazy influencer” is finished.Social media hierarchies stayed frozen for a decade. If a content creator hit a million followers in 2016, they owned that crowd. It was a closed system where huge ...

In 2025, the Instagram algorithm has become more advanced than ever, using artificial intelligence and machine learning to decide what content users see in their Feeds, Reels, Stories, Explore pages, ...

Instagram is rolling out a new tool called Your Algorithm that gives you direct control over the videos that fill your Reels tab. Your interests shift as time moves on. Now your feed can shift with ...

Instagram debuted “Your Algorithm,” an AI-powered feature that gives users control over their Reels recommendations The tool shows an AI-generated summary of interests (e.g., “creativity, sports hype” ...

Instagram has launched a major update for its Edits app. The app’s latest version adds pre-built templates, storyboards, advanced text customization options, and the ability to pull public Reels ...

Instagram is rolling out a new test that lets select users fine-tune what they’d like to see in their Reels and Explore feeds. Here’s what it looks like. Instagram lead Adam Mosseri took to Threads ...

Instagram engagement strategies that actually work. Learn how to boost likes, comments, shares, and reach with proven organic growth techniques.

The platform wants to prioritize original content.