Over the years I’ve dabbled in the dark arts of improvisational lyricism. Indeed, I’ve made a habit of ”Getting Googley” at marketing industry events the world over. I even did a live rap battle on ...

Somewhere in the second minute of Black Thought’s viral freestyle performance on Hot 97’s Funkmaster Flex show on Wednesday, the rapper dropped the rationale for the lyrical clinic he was putting on.

Brandy responded to Jack Harlow not knowing she is Ray J’s sister with a freestyle over the Atlantic Records rapper’s “First Class” single. Brandy jumped on Jack Harlow’s “First Class” instrumental to ...

*She’s no Cardi B, but in a delightful twist that has viewers buzzing, “Beyond the Gates” served up an unexpected treat with Anita Dupree dropping bars in a freestyle rap session, err, lesson, ...

Ten years after his run helped define a generation’s summer, Fetty Wap returns with Zavier, a more reflective, evolved sound and a chance to tap back into something people have been wanting to feel ...