A new comparison highlights the top AI platforms for performance marketing in 2026, covering creative intelligence, dynamic optimization, and predictive scoring. Segwise, Smartly.io, and AdCreative.ai ...

In the dynamic world of retail, businesses face the ongoing challenges of rising advertising costs alongside a swiftly changing media landscape. In the face of this, the practice of Dynamic Creative ...

Media and creative should be a couple, but in the online ad industry, they’re essentially in a long-distance relationship. They stay in touch here and there, only coming together at rare intervals, if ...

Genesis USA Was Among the First Advertisers to Tap this Solution, Optimizing Video Creative Towards Post-exposure Search Intent NEW YORK, Aug. 21, 2025 /PRNewswire/ -- Clinch, the Agentic AI platform ...

Businesses of today are moving at a faster-than-ever pace and because of this, operational efficiency and innovation have become the name of the game. With companies facing increasing complexity in ...

B2B advertising has finally outgrown its obsession with vanity metrics. Today, the smartest players in advertising are trading broad impressions for tangible business outcomes. Traditional metrics ...

New partnership helps CPG advertisers boost omnichannel creative optimization and delivery across CTV, digital video and display Leveraging NCS' purchase insights and Innovid's proprietary dynamic ...

Cannes Lions opened the door for executives at brands, agencies and platforms to talk about generative artificial intelligence (GAI). Now it seems they want to keep sharing advancements and successes.