Note: This article was originally published by Booz & Company. Every great company is involved in building great capabilities: gaining competitive advantage from the things it does exceptionally well.

Real-time TV ad measurement platform iSpot.tv has acquired DRMetrix, which specializes in products for direct-to-consumer and direct-response TV advertisers. The company said the addition of DRMetrix ...

Comscore announced an expansion of its YouTube audience measurement capabilities internationally, specifically for YouTube's Connected TV (CTV) platform. This new functionality will provide metrics on ...

There is no shortage of marketing measurements in most large corporations, yet there is a significant gap in measurement discipline. Measurement problems occur at several levels, ranging from basic ...

SANTA ROSA, CA. Keysight Technologies has announced new electronic-warfare (EW) threat-simulation solutions, including software and hardware, that generate modern EW RF environments to enable ...

The committee developed an agenda for basic research to maximize the efficiency, accuracy, and effective use of human capability measurement in the military’s selection and initial occupational ...