SuiteDSP, developed within the Screencore programmatic ecosystem, the new global omnichannel demand-side platform built for ...

OptimizeRx Corp. (the “Company”) (Nasdaq: OPRX), a leading provider of healthcare technology solutions helping life sciences companies reach and engage healthcare providers (HCPs) and patients at the ...

About seven years ago, DSPs that pitched marketers directly risked losing massive agency contracts. But today, as more marketers influence technology decisions and take programmatic contracts in-house ...

Leveraging big data to find the right audience has been challenging but it’s the key to success in every campaign. In the forthcoming cookieless world, what consumers' biggest concerns are, and what ...

NEW YORK — The nation’s leading audio content creation and distribution company has become the latest major radio and podcast player to introduce a new programmatic audio integration with Amazon. The ...

Havas, a programmatic pioneer among agency holding companies that created both the first agency trading desk and DMP (data management platform), is claiming another first this morning -- launching ...

He noted that it wasn’t one DSP, but a programmatic-wide reduction plateau that normally jumps up before the holidays but didn’t materialize this year. Elsewhere, System1 CEO Michael Blend said an ...

Editor's note: To RTB or DSP, that is the programmatic question: An introduction to media buying in the data age took place on 10 April 2014. Access this webinar on-demand. The panel session featured ...

One of the main factors propelling the worldwide demand side platforms (DSP) for programmatic advertising market growth is the rising use of digital platforms and the rising number of appearances by ...