Master High-Impact Communication Campaigns, by Stanley Glancy and Akanksha Bhargava, introduces a six-phase model that guides readers through the full arc of a campaign. The framework, Validate, ...

Highwire, a strategic marketing and communications agency at the intersection of innovation and industry, today published Passing the Torch: A Framework for CEO Transition Communication for ...

Before a campaign launches, organizations need clarity on the story they are telling and the context in which it will be ...

In 2002, Amazon required every executive to master an unexpected skill: writing press releases for products that didn’t yet exist. Jeff Bezos mandated this—not as a writing drill, but as a litmus test ...

To achieve success, organizations of all sizes across industries need to be adaptable to change. While change is constant in almost every organization, managing change is easier said than done.