Getting colors right for marketing materials is imperative for businesses. Even the slightest difference could have consumers taking a second look at what is "off" rather than reading your message. To ...

After a year of hardship — shootings, war and uncertainty regarding artificial intelligence — the Pantone Color Institute has announced that Peach Fuzz, a warm and fuzzy hue between pink and orange, ...

Reporter Pantone has named its eagerly anticipated annual color of the year for 2026, choosing a “billowy, balanced white” named Cloud Dancer. The self-described “global color authority” claims that ...

Pantone has named 'Cloud Dancer' (PANTONE 11-4201) as its 2026 Color of the Year. The color is described as a natural, billowy white meant to evoke tranquility and peace. Cloud Dancer follows the 2025 ...

As 2025's cultural retrospectives begin to trickle in (read: Spotify Wrapped or Oxford's word of the year), Pantone is not to be outdone. The famed color factory on Thursday, Dec. 4, released its ...

Pantone dropped its 2026 Color of the Year, and reactions were instant. The shade is officially called Cloud Dancer (PANTONE 11-4201)—a soft, airy white the brand describes as “calming and fresh.” ...