David S. Kidder is co-founder and CEO of Clickable, a search networks and social advertising buying platform. AdExchanger.com: What problem is Clickable solving today overall? DSK: Our goal at ...

David S. Kidder is co-founder and CEO of Clickable, a search networks and social advertising buying platform. Kidder provided an update on his company’s latest news and views since his last interview ...

Because omni-channel marketing is a relatively new and emerging concept, there's still time for print service providers to start small and expand in the future. In an earlier blog, I defined the ...

callout: A single shark may run through upwards of 50,000 teeth in its lifetime. The shark pictured here is a composite. Moreover, it's a male composite. Finally, we only touch on some of the ...

Talkwheel, a company that offers a unique way to visualize customer conversations, has been acquired by Clickable. I last wrote about Talkwheel in 2014. The company aggregates the online conversation ...

You’ve seen the marketing ads on Google, Yahoo, Bing and Facebook. Have you ever wondered how advertisers create and manage their ads, target audiences or measure their product results from the Web?

Purists will say books are interactive enough just the way they are. Nevertheless, there's a race underway to jam more user experience into the age old rite of reading text off the printed page. Not ...

Ads that appear next to search results are one of the most valuable forms of online advertising, because they are matched with users’ searches for things they want to buy. You see an ad next to a ...

Instagram is focusing on bringing more business-driven features for this year. The recent update could give way to an exclusive that is now on early access. The social media platform now brings ...

Spotify's "call-to-action cards" can have clickable links, so ad breaks in your favorite podcasts may not force the host to recite awkward coupon codes anymore. Joan E. Solsman was CNET's senior media ...