Nearly one in 10 enterprise marketers work with more than 30 different ad tech tools regularly. The rise of programmatic advertising has created additional pressure on marketers to make audience data ...

New money continues to roll into the advertising industry. While companies offering programmatic and native advertising will likely capitalize on the move, a study examining both media uncovers ...

Today’s developers face mounting challenges: heavier workloads, complex tech stacks and an increasingly fragmented advertising landscape demanding automation at scale. This complexity limits their ...

Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

Reach in advertising refers to the total number of people exposed to a particular piece of content. It determines the potential size of an audience that may have seen or heard a specific message or ...

The ongoing header bidding revolution might be bringing joy to publishers, but it’s giving the buy side of programmatic a bit of a headache. While the technique allows demand-side platforms (DSPs) to ...

It’s only five years since but a quarter of the global advertising ecosystem thought programmatic advertising was of any importance at all. Today it has become a marketing technology that more than a ...

Comscore’s State of Programmatic 2025 offers survey-based data that reveals where advertising budgets are going in 2025 (think CTV), how quickly marketers are turning to cookie-free (48% cookie-free ...