The Desk on MSN

Gracenote: CTV budgets would improve with stronger show-level data

More marketers would shift their budgets to connected TV from traditional channels if better show-level reporting signals ...
Yahoo

Freevee's 'Jury Duty' Ranks Highest In TVision's CTV Show Rankings

Add Yahoo as a preferred source to see more of our stories on Google. The Cast of Freevee's 'Jury Duty' Amazon Freevee’s hit series Jury Duty was the No. 1 show on connected TV for the week of May 1, ...
BroadwayWorld

HARRY POTTER Among CTV's Festive Holiday Programming Lineup

Enter Your Email to Unlock This Article Plus, get the best of BroadwayWorld delivered to your inbox, and unlimited access to our editorial content across the globe. As previously announced, CTV treats ...
NBC Washington

‘A vital role': CTV raises funds for youth programming after facing closure

At the Bowie Performing Arts Center, people turned out for a Motown explosion. The event was held by CTV, the cable station in Prince George's County that has delivered local news, cable access shows ...

CTV's Data Gap Holding Back Bigger Ad Budgets, New Gracenote Research Finds

Gracenote, the content intelligence business unit of Nielsen, today released a new report ahead of upfronts, "TV Audiences Have Shifted. Ad Dollars Have Not: The Need for Content Intelligence in the ...
Streaming Media Magazine

Programming vs. Promotion Decisions in CTV Content Monetization Strategy

When it comes to curating and monetizing CTV content, do programming and promotion decisions go hand in hand or does one necessarily drive the other? Head of Fubo Studios Pamela Duckworth offers a ...
The Hollywood Reporter

Joanna Webb lands at CTV

Veteran Canadian TV programmer Joanna Webb has landed at top-rated broadcaster CTV one week after leaving rival Corus Entertainment. By Etan Vlessing, The Associated Press TORONTO — Veteran Canadian ...