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The 32% problem: Imported-car buyers now trust YouTube test drives more than experts—and brands are panicking
The automotive industry has witnessed a seismic shift in how consumers research new vehicle purchases, with YouTube and Over-The-Top (OTT) services now dominating over traditional newspapers and TV.
If you are shopping for a new or used car, USA TODAY Cars offers these tips to make the most of your test drive. First, said Matt Smith, head of Consumer Insights for car shopping site CarGurus, ...
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