Launched at F8 last year, Analytics for Apps helps developers get a feel for who their audience is. Now it’ll start leveraging information from Facebook profiles so developers get more granular ...

Developers can now access unified paid and organic conversion data programmatically, though the feature is still in limited ...

The deployment of open sources tools and programming are exposing analytics practitioners to more developers. Not surprisingly, these two professionals are still often viewed collectively as an odd ...

eSpeaks’ Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly ...

Analytics and data visualization are commoditized. There is a wide selection of solutions, ranging from traditional BI tools to self-service and cloud-based solutions, and from full stack suites to ...

Rohit Amarnath is CTO of Vertica, a unified analytics platform that enables predictive business insights based on a scalable architecture. Data is the new oil. It is one of the most valuable assets in ...

Facebook has been putting a big effort into growing Messenger as a bot platform this year. Now there are 34,000 of these bots in existence, built to automatically feed you news and entertainment, let ...

Alongside the app ecosystem changes that Apple is making in the European Union to comply with the Digital Markets Act, Apple has introduced new analytics information that's available to developers ...

Analytics has long been a key tool in maximising the potential for success in a game. Learning the key metrics and exactly who's playing your game and when can help you target the right players, study ...

Google Analytics for mobile is essentially a monopoly, with almost 95 percent market share on Android. But the highest-rated apps use analytics packages like Mixpanel, Kochava, and Tune’s ...

One of the new features of iOS 15 is the ability to discover in-app events through the App Store, which now highlights special events such as a game challenge or new movie available within iPhone and ...