Stop managing tools and start orchestrating outcomes. At the May MarTech Conference we discussed untangling the ‘AI spaghetti ...

Struggling with brand consistency? The solution isn't necessarily more tools. It's the right tools, assembled and aligned ...

It’s a good time to take a close look at your marketing technology stack, and specifically, how it supports your digital operations. Regardless of where our financial years fall, this time of year ...

CMO at Tealium, former CMO at Engagio (acquired by Demandbase) and former GVP Global Marketing at Marketo, an Adobe company. 2022 is on track to be the first trillion-dollar year for e-commerce, ...

Leveraging marketing automation and database building, businesses can streamline audience acquisition, drive revenue, and stay ahead in an evolving market. Since the integration of ‘marketing’ and ...

The question you should ask first when MarTech selection time comes around. When MarTech selection time comes around, one question should precede the “which software is best?” question. And that is ...

If you mention the word MarTech to your average person on the street, you might get a blank stare. The vast majority of people would not know what you’re talking about. This is a shame since MarTech ...

At the headquarters of a global brand, a Chief Marketing Officer (CMO) surveys a jigsaw of dashboards and logos – CRM databases, email platforms, analytics consoles, content management systems – all ...

IAG is set to deploy an Adobe integrated online marketing cloud service to improve personalisation in the way it engages its retail insurance customers. The insurer will use Adobe Experience Cloud, ...