Ad measurement and attribution are in crisis – but maybe that’s a good thing. “Actually, I’d even say it’s a great thing,” says Andrew Covato, founder and managing director of measurement consultancy ...

Snap reported a wider loss and missed adjusted earnings estimates as it deal with an ad platform glitch. The operator of the Snapchat social media site said the ad problem led to some sales clearing ...

Fearing billions of dollars in lost revenue, Meta Platforms Inc. reportedly developed an internal “playbook” aimed at sidestepping pressure from regulators to crack down on scam advertising on its ...

Spotify Premium subscribers were subjected to ads despite paying for an ad-free experience. The brand has now corrected this issue, so ads for Premium members should be a thing of the past. Spotify ...

New data shows the ad quality problem is bigger than expected, and so is the revenue opportunity for publishers who tackle it head-on. Peggy Anne Salz takes a look at a longstanding issue… In today’s ...